Lettering refinement for an iconic hotel in Washington, D.C.
I partnered with hospitality design studio Korn Design to refresh and refine the logotype of The Mayflower, an iconic hotel in Washington, D.C. Korn Design sought to re-infuse the mark with the quality and sensibility of a historic version dating back to the 1920s, pulling inspiration from exterior signage and historic photographs. The script was redrawn from the ground up and modernized with a contemporary upwards lift.
Brand Design, Strategy & Art Direction: Korn Design
Executed at Korn Design.